Innovation by Demand An Interdisciplinary Approach to the Study of Demand and Its Role in Innovation |
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| Author:
| McMeekin, Andrew
Tomlinson, Mark
Green, Ken
Walsh, Vivien |
| Series title: | New Dynamics of Innovation and Competition Ser. |
| ISBN: | 978-0-7190-8284-9 |
| Publication Date: | Nov 2011 |
| Publisher: | Manchester University Press
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| Book Format: | Paperback |
| List Price: | USD $26.95 |
Book Description:
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Brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process -- .
Brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process -- .