Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients |
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| Author:
| Cheverton, Peter
Foss, Byan
Hughes, Tim
Stone, Merlin |
| ISBN: | 978-1-280-43547-8 |
| Publication Date: | Nov 2004 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $163.02 |
Book Description:
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Compiled from original in-depth research and interviews, 'Key Account Management in Financial Services' is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during and after' guide to practical implementation.
Compiled from original in-depth research and interviews, 'Key Account Management in Financial Services' is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during and after' guide to practical implementation.