Marketing Accountability for Marketing and Non-Marketing Outcomes |
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| Editor:
| Kumar, V.
W. Stewart, David |
| Editor-In-Chief:
| Malhotra, Naresh K. |
| Series title: | Review of Marketing Research Ser. |
| ISBN: | 978-1-83867-564-6 |
| Publication Date: | Sep 2021 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Hardback |
| List Price: | USD $146.99 |
Book Description:
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Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place.
Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place.