The Vulnerable Consumer Beyond the Poor and the Elderly |
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| Editor:
| Lee, Angela Y. |
| Series title: | Review of Marketing Research Ser. |
| ISBN: | 978-1-80262-957-6 |
| Publication Date: | Jun 2024 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Digital download |
| List Price: | USD $124.00 |
Book Description:
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Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.