Motherhoods, Markets and Consumption The Making of Mothers in Contemporary Western Cultures |
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| Editor:
| O'Donohoe, Stephanie
Hogg, Margaret
Maclaran, Pauline
Martens, Lydia
Stevens, Lorna |
| Series title: | Routledge Interpretive Marketing Research Ser. |
| ISBN: | 978-1-136-75828-7 |
| Publication Date: | Oct 2013 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Ebook |
| List Price: | USD $59.95USD $210.00USD $210.00 |
Book Description:
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This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.