Multimedia Yearbooks An Entrepreneurial Marketing Simulation |
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| Author:
| Barnett, Betty
Marketing Education Research Center Staff, |
| Series title: | Marketing Essentials Ser. |
| ISBN: | 978-0-02-640621-5 |
| Publication Date: | Jul 1996 |
| Publisher: | McGraw-Hill Higher Education
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| Book Format: | Spiral bound |
| List Price: | USD $27.66USD $36.88 |
Book Description:
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Developed in cooperation with the Marketing Education Resource Center, this 15-20 hour manual or computerized simulation, your students assume the ownership role and make day-to-day operating decisions about Multimedia Yearbooks, a small business that produces videotapes and CD-ROMs for high schools.
Developed in cooperation with the Marketing Education Resource Center, this 15-20 hour manual or computerized simulation, your students assume the ownership role and make day-to-day operating decisions about Multimedia Yearbooks, a small business that produces videotapes and CD-ROMs for high schools.