Online Panel Research A Data Quality Perspective |
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| Editor:
| Callegaro, Mario
Baker, Reginald P.
Bethlehem, Jelke
Göritz, Anja S.
Krosnick, Jon A.
Lavrakas, Paul J. |
| Series title: | Wiley Series in Survey Methodology Ser. |
| ISBN: | 978-1-119-94177-4 |
| Publication Date: | May 2014 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $103.95 |
Book Description:
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Provides new insights into the accuracy and value of online panels for completing surveys
Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels.
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels.