Principles of Marketing |
|
| Author:
| Wainwright, Ken |
| Contribution by:
| Brooke, Michael Z. |
| Series title: | Institute of Export Ser. |
| ISBN: | 978-0-631-19164-3 |
| Publication Date: | Aug 1994 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley-Blackwell |
| Book Format: | Paperback |
| List Price: | USD $62.95 |
Book Description:
|
Packed with numerous examples this is an exceptionally clear introduction to the fundamental principles of marketing management.
Packed with numerous examples this is an exceptionally clear introduction to the fundamental principles of marketing management.