Professional Beverage Management |
|
| Author:
| Lipinski, Bob
Lipinski, Kathleen A. |
| Series title: | Culinary Arts Ser. |
| ISBN: | 978-0-442-02176-4 |
| Publication Date: | May 1996 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Book Format: | Hardback |
| List Price: | USD $46.95 |
Book Description:
|
This information-packed resource tells you how to improve profitability through marketing and merchandising. This book includes: Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information. Appendix listing wineries that are producing secondary wine labels. A new chapter on low and nonalcoholic beverages. New statistics on microbreweries. Vintage charts.
This information-packed resource tells you how to improve profitability through marketing and merchandising. This book includes: Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information. Appendix listing wineries that are producing secondary wine labels. A new chapter on low and nonalcoholic beverages. New statistics on microbreweries. Vintage charts.