Race for Relevance 5 Radical Changes for Associations |
|
| Author:
| Coerver, Harrison
Byers, Mary |
| Series title: | ASAE/Jossey-Bass Ser. |
| ISBN: | 978-0-88034-335-0 |
| Publication Date: | Sep 2013 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | USD $27.95 |
Book Description:
|
Presents the radical change that is required to maintain influence and thrive in the new environment and avoid challenges associated with old association models, such as loss of market share, increased competition for members time, and shrinking revenue sources. The results of these five changes include streamlined and nimbler governance; staff that is challenged and that works in true partnership with volunteers; a realistic, well-defined member market that's easier to find and market...
More DescriptionPresents the radical change that is required to maintain influence and thrive in the new environment and avoid challenges associated with old association models, such as loss of market share, increased competition for members time, and shrinking revenue sources. The results of these five changes include streamlined and nimbler governance; staff that is challenged and that works in true partnership with volunteers; a realistic, well-defined member market that's easier to find and market to; products and services that members feel are desirable and beneficial; and increased financial and resource capital in short, an association that can succeed in a brave new world.