The Early Advertising Scene (RLE Marketing) |
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| Author:
| Leachman, Harden B. |
| Series title: | Routledge Library Editions: Marketing Ser. |
| ISBN: | 978-1-317-65991-4 |
| Publication Date: | Sep 2014 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Ebook |
| List Price: | USD $52.95USD $165.00USD $165.00 |
Book Description:
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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.