The Routledge Companion to Global Strategy |
|
| Editor:
| Ambos, Bjö
Ambos, Tina
Tallman, Stephen |
| Series title: | Routledge Companions in Business, Management and Accounting Ser. |
| ISBN: | 978-1-317-39036-7 |
| Publication Date: | May 2020 |
| Publisher: | Routledge
|
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $54.95 |
Book Description:
|
The globalization of world markets has fundamentally affected firm strategy, making the implementation of global strategies a new imperative. To answer this, research has boomed in global strategy, increasing in quantity and quality.
This timely, unique and comprehensive book reflects the development and maturation of research in this field. Led by world-recognized scholars, this companion offers insights from a range of disciplines and helps researchers and students to map...
More Description
The globalization of world markets has fundamentally affected firm strategy, making the implementation of global strategies a new imperative. To answer this, research has boomed in global strategy, increasing in quantity and quality.
This timely, unique and comprehensive book reflects the development and maturation of research in this field. Led by world-recognized scholars, this companion offers insights from a range of disciplines and helps researchers and students to map out the field of global business strategy.
An international team of expert business scholars cover the research terrain in an accessible style that renders the material suitable for students, academics and practitioners interested in international business strategy.