The Routledge Companion to Nonprofit Marketing |
|
| Editor:
| Sargeant, Adrian
Wymer Jr, Walter |
| Series title: | Routledge Companions in Business, Management and Accounting Ser. |
| ISBN: | 978-0-415-41727-3 |
| Publication Date: | Dec 2007 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $255.00 |
Book Description:
|
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.