The Starbucks Experience 5 Principles for Turning Ordinary into Extraordinary |
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| Author:
| Michelli, Joseph A. |
| Narrated by:
| Hill, Dick |
| ISBN: | 978-1-63929-558-6 |
| Publication Date: | Oct 2006 |
| Publisher: | McGraw Hill-Ascent Audio
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| Book Format: | Downloadable audio file |
| List Price: | USD $45.95 |
Book Description:
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WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's...
More DescriptionWAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communitiesListen to individual workers and consumersSeize growth opportunities in every marketCustom-design a truly satisfying experience t