The Undermining of Beliefs in the Autonomy and Rationality of Consumers |
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| Author:
| O'Shaughnessy, John
O'Shaughnessy, Nicholas |
| Series title: | Routledge Interpretive Marketing Research Ser. |
| ISBN: | 978-0-415-77323-2 |
| Publication Date: | Dec 2007 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Hardback |
| List Price: | USD $160.00 |
Book Description:
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This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.