Truth, Lies, and Advertising The Art of Account Planning |
|
| Author:
| Steel, Jon |
| Series title: | Adweek Magazine Ser. |
| ISBN: | 978-0-471-18962-6 |
| Publication Date: | Mar 1998 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Book Format: | Hardback |
| List Price: | USD $50.00 |
Book Description:
|
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.