Under the Radar Talking to Today's Cynical Consumer |
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| Author:
| Bond, Jonathan
Kirshenbaum, Richard |
| Series title: | Adweek Magazine Ser. |
| ISBN: | 978-0-471-17469-1 |
| Publication Date: | Nov 1997 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $76.00 |
Book Description:
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They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.