Understanding Consumer Behavior and Consumption Experience |
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| Author:
| Rajagopal, |
| Editor:
| Castaño, Raquel |
| Series title: | Advances in Marketing, Customer Relationship Management, and E-Services Ser. |
| ISBN: | 978-1-4666-7518-6 |
| Publication Date: | Jun 2015 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Hardback |
| List Price: | USD $185.00USD $185.00 |
Book Description:
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Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.
Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.