Books By Lemon, Katherine N.

1.

Wireless Rules

New Marketing Strategies for Customer...

Author:: Newell, Frederick
Lemon, Katherine N.

ISBN:: 978-0-07-137437-8

Book Format:: Hardback

List Price:: AUD $74.95

Publisher:: McGraw-Hill Trade

Publication Date:: Jul 2001

2.

Wireless Rules

New Marketing Strategies for Customer...

Author:: Newell, Frederick
Lemon, Katherine N.

ISBN:: 978-0-07-137437-8

Book Format:: Hardback

List Price:: USD $29.95

Publisher:: McGraw-Hill Trade

Publication Date:: Jul 2001

3.

Customer Value Management

Optimizing the Value of the Firm's Customer Base

Author:: Verhoef, Peter C.
Lemon, Katherine N.

ISBN:: 978-0-9823877-4-0

Book Format:: Paperback

List Price:: USD $10.00

Publisher:: Marketing Science Institute

Publication Date:: Apr 2011

4.

Driving Customer Equity

How Customer Lifetime Value Is Reshaping...

Author:: Rust, Roland T.
Zeithaml, Valarie A.
Lemon, Katherine N.

ISBN:: 978-0-684-86466-2

Book Format:: Hardback

List Price:: USD $53.00

Publisher:: Free Press

Publication Date:: Jun 2000

5.

Driving Customer Equity

How Customer Lifetime Value Is Reshaping...

Author:: Rust, Roland T.
Zeithaml, Valarie A.
Lemon, Katherine N.

ISBN:: 978-0-684-86466-2

Book Format:: Hardback

List Price:: AUD $49.99

Publisher:: Simon & Schuster Australia

Publication Date:: Jul 2000

6.

Driving Customer Equity

How Customer Lifetime Value Is Reshaping...

Author:: Zeithaml, Valarie A.
Lemon, Katherine N.
Rust, Roland T.

ISBN:: 978-0-7432-0590-0

Book Format:: Ebook

List Price:: Contact Supplier contact

Publisher:: Free Press

Publication Date:: Feb 2001

7.

Wireless Rules

New Marketing Strategies for Customer...

Author:: Newell, Frederick
Lemon, Katherine N.

ISBN:: 978-0-07-138675-3

Book Format:: Ebook

List Price:: USD $29.95

Publisher:: McGraw-Hill Professional Publishing

Publication Date:: Jul 2001

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1.		Wireless Rules New Marketing Strategies for Customer... Author: Newell, Frederick Lemon, Katherine N. ISBN: 978-0-07-137437-8 Book Format: Hardback List Price: AUD $74.95 Publisher: McGraw-Hill Trade Publication Date: Jul 2001 Quantity Note

2.		Wireless Rules New Marketing Strategies for Customer... Author: Newell, Frederick Lemon, Katherine N. ISBN: 978-0-07-137437-8 Book Format: Hardback List Price: USD $29.95 Publisher: McGraw-Hill Trade Publication Date: Jul 2001 Quantity Note

3.		Customer Value Management Optimizing the Value of the Firm's Customer Base Author: Verhoef, Peter C. Lemon, Katherine N. ISBN: 978-0-9823877-4-0 Book Format: Paperback List Price: USD $10.00 Publisher: Marketing Science Institute Publication Date: Apr 2011 Quantity Note

4.		Driving Customer Equity How Customer Lifetime Value Is Reshaping... Author: Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. ISBN: 978-0-684-86466-2 Book Format: Hardback List Price: USD $53.00 Publisher: Free Press Publication Date: Jun 2000 Quantity Note

5.		Driving Customer Equity How Customer Lifetime Value Is Reshaping... Author: Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. ISBN: 978-0-684-86466-2 Book Format: Hardback List Price: AUD $49.99 Publisher: Simon & Schuster Australia Publication Date: Jul 2000 Quantity Note

6.		Driving Customer Equity How Customer Lifetime Value Is Reshaping... Author: Zeithaml, Valarie A. Lemon, Katherine N. Rust, Roland T. ISBN: 978-0-7432-0590-0 Book Format: Ebook List Price: Contact Supplier contact Publisher: Free Press Publication Date: Feb 2001 Quantity Note

7.		Wireless Rules New Marketing Strategies for Customer... Author: Newell, Frederick Lemon, Katherine N. ISBN: 978-0-07-138675-3 Book Format: Ebook List Price: USD $29.95 Publisher: McGraw-Hill Professional Publishing Publication Date: Jul 2001 Quantity Note