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Displaying 1- 5 of 5 results for keyword "Phillip-E-Pfeifer" books

50+ Metrics Every Executive Should Master
Author:
Pfeifer, Phillip E.
Reibstein, David J.
Farris, Paul W.
Bendle, Neil T.
ISBN:
978-0-13-187370-4
Book Format:
Hardback
List Price:
USD $39.99
Publisher:
Wharton School Publishing
Publication Date:
Apr 2006

50+ Metrics Every Executive Should Master
Author:
Pfeifer, Phillip E.
Reibstein, David J.
Farris, Paul W.
Bendle, Neil T.
ISBN:
978-0-13-187370-4
Book Format:
Hardback
List Price:
Contact Supplier contact
Publisher:
Financial Times/Prentice Hall
Publication Date:
Jul 2006

The Definitive Guide to Measuring Marketing Performance
Author:
Farris, Paul W.
Bendle, Neil T.
Pfeifer, Phillip E.
Reibstein, David J.
ISBN:
978-0-13-705829-7
Book Format:
Hardback
List Price:
AUD $70.95
Publisher:
Wharton School Publishing
Publication Date:
Apr 2010

The Definitive Guide to Measuring Marketing Performance
Author:
Farris, Paul W.
Bendle, Neil T.
Pfeifer, Phillip E.
Reibstein, David J.
ISBN:
978-0-13-705829-7
Book Format:
Hardback
List Price:
USD $54.99
Publisher:
Wharton School Publishing
Publication Date:
Feb 2010

The 50+ Metrics Every Manager Needs to Know
Author:
Farris, Paul W.
Bendle, Neil T.
Pfeifer, Phillip E.
Reibstein, David J.
ISBN:
978-0-273-72203-8
Book Format:
Paperback
List Price:
Contact Supplier contact
Publisher:
Pearson Education, Limited
Publication Date:
Jan 2009