Inside City Tourism A European Perspective |
|
| Author:
| Heeley, John |
| Series title: | Aspects of Tourism Ser. |
| ISBN: | 978-1-84541-171-8 |
| Publication Date: | Feb 2011 |
| Publisher: | Channel View Publications, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $196.95 |
Book Description:
|
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.