Marketing Ethics |
|
| Editor:
| Smith, N. Craig
Murphy, Patrick E. |
| Series title: | SAGE Library in Marketing Ser. |
| ISBN: | 978-1-4462-0810-6 |
| Publication Date: | Sep 2012 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Multiple-item retail product |
| List Price: | USD $1430.00 |
Book Description:
|
This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.
This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.