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Marketing Problem Solver

Marketing Problem Solver( )
Author: Weinrauch, J. Donald
Series title:Wiley Series on Business Strategy Ser.
ISBN:978-0-471-81309-5
Publication Date:Jan 1987
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $29.95
Book Description:

This text identifies and discusses a number of major marketing areas and offers guidelines for promoting the well-being of a business. Divided into five parts, The Marketing Problem Solver begins with a discussion of the management setting and the search for excellence in marketing. The second part emphasizes the importance of the strategic and annual planning process and the financial support needed for marketing. The third section contains suggestions for a better...
More Description

Book Details
Pages:319
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):1.56 x 2.574 Inches
Book Weight:1.434 Pounds



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